The sweet spot. 12 to 24 inch channel letters are the most common size for storefronts — big enough to read from the street, compact enough to fit any facade. This is our highest-volume, best-value size.
| Face | 3mm acrylic, any color |
| Returns | 0.8mm aluminum, welded corners |
| LED | SMD 2835, 120 LEDs/m, IP65 |
| Depth | 50mm–80mm |
| Brightness | 800–1200 cd/m², clearly visible in daylight |
| Mounting | Stud mount with paper template, or raceway |
| MOQ | 1 piece |
| Production | 10-15 working days |
| Proof | Free digital proof |
| Shipping | Express (7-10d), Air (10d), Express Sea (40-50d), Standard Sea (65d) |
| Warranty | 2yr LED, 5yr body |
| Payment | 50% deposit, 50% before ship |
| Standard Acrylic | 3mm translucent, any color | Base |
| Changeable Color | White face + colored trim returns | Base |
| UV Printed Face | Full-color graphic on acrylic | +25% |
| Push-through Acrylic | Letters protrude through panel | +30% |
It is the size that balances visibility and cost. From the street, a 12-24" letter is clearly readable at typical storefront distances, and it fits most facades without dominating the building.
A good rule of thumb is 1 inch of letter height for every 10 feet of viewing distance. So a customer standing 120-240 feet away reads 12-24" letters easily. Send us your storefront photo and we will recommend the exact size.
Medium letters cost slightly more than small letters because they use more material and LED, but they give far more visibility per dollar — which is why most storefronts choose this size.
Tell us your requirements and we'll send a detailed quote within 24 hours.