Look, I've been on this factory floor for 16 years. I've watched the same franchise sign spec get quoted at $18,000 in Dallas and $7,400 from our dock in Lu'an, Anhui. The letters aren't different. The middlemen are.
Here's what nobody tells you: a franchise rollout isn't forty sign orders. It's one order with forty addresses, forty permitting quirks, forty different wall conditions, and one brand standard that has to look identical from a strip mall in Ohio to a beachfront in Florida.
Most shops treat it as forty single jobs. That's how you end up with three different shades of red and a line of angry franchisees.
The ugly truth is the sign is the first thing a customer sees, but the last thing a franchisor checks. A rollout has 40 signs. Each one tells the same story. If one letter flickers, the story is "we don't care."
Factory-direct pricing on front-lit channel letters runs $20-80 per letter. US retail installed runs $200-700 per letter.
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